Dig-it-al Print-ing (dijitl print'ing)
Digital printing refers to methods of printing from a digital based image directly
to a variety of media. It usually refers to professional printing where small run
jobs from desktop publishing and other digital sources are printed using large
format and/or high volume laser or inkjet printers. Digital printing has a higher
cost per page than more traditional offset printing methods but this price is
usually offset by the cost saving in avoiding all the technical steps in between
needed to make printing plates. It also allows for on demand printing, short
turn around and even a modification of the image (variable data) with each
impression. The savings in labor and ever increasing capability of digital
presses means digital printing is reaching a point where it will match or
supersede offset printing technologies ability to produce larger print
runs at a low price.