A Bold Acquisition. An Even Bigger Challenge.
In April 2022, Victra made a bold move. They acquired GoWireless, which positioned them as Verizon’s largest exclusive authorized retailer with nearly 1,600 locations. That was a major milestone, not just in size but in operational complexity. With that growth came every logistical challenge tied to the acquisition. Victra hit the ground running, swiftly evaluating which systems were worth keeping, what needed to evolve, and who they could trust to scale with them.
That’s when Print NW stepped in. We had a proven track record, deep experience, and an infrastructure already in place to support their expanding footprint. We were ready to run with them, and we were prepared to run fast.
Building a Smarter System
Soon after the acquisition, Victra shared a complex problem: every former GoWireless location needed updated Victra signage. At the same time, Verizon was preparing to issue a nationwide mandate to update store hours signage at every location. While their existing process had worked for smaller rollouts, it wasn’t built for a change at this scale. The combination of internal rebranding and external compliance requirements created a logistical challenge with high stakes and a tight timeline.
We took the time to understand the full scope of the challenge: what made it complex, what was at risk, and what success would actually look like. Then we rallied the right people, built the right solution, and delivered something Victra could roll out with confidence.
The Solution That Changed Everything
We designed a turnkey signage kit that included everything each store needed for a quick and professional install: custom signage, installation instructions, a squeegee, and a measuring tool to ensure precision. No guesswork. No delays.
Behind the scenes, we developed a custom photo-upload system so store managers could snap a quick photo of the installed signage, upload it for review, and get approval from corporate, all without waiting for in-person inspections. A live dashboard gave Victra’s leadership a national view of compliance in real time.
It was efficient. It was scalable. And it worked.
“I believe this is when Print NW is at its best,” said Adam Lindgren, Director of Sales at Print NW. “We take time to understand the pain points, then get to work building an effective solution. We’ve got the team, the tools, and the experience to get it done, and get it done fast.”
If Victra had tackled this alone, the project could have taken months and resulted in logistical and compliance headaches. But with Print NW at their side, we were able to shoulder the operational burden, deliver a tested, scalable solution, and save Victra valuable time. Because of this partnership, Victra was not only able to meet the Verizon mandate and rebrand its newly acquired stores, but also do it with a system built for speed, designed for consistency, and proven to avoid chaos from store to store, coast to coast.
Built on Results. Expanded Through Trust.
What began as a signage solution quickly evolved into something more: a trusted partnership built on results. Today, Victra relies on Print NW for a wide range of services that keep their brand consistent, their stores fully equipped, and their operations running smoothly:
As the partnership has expanded, so has the relationship. It’s built on responsiveness, accountability, and consistent delivery.
“We love working with the Print NW team. They are quick to respond with details and answers, have great attention to detail and if there is an issue, they always help make it right. We appreciate their support and partnership.”
— Stacy Lutje, Victra
More than the products we print.
At the end of the day, this isn’t just about signage or even about printing. It’s about building the kind of solutions that stand the test of time. Solutions that scale when it counts and that earn enough trust to be called on again and again.
That’s the kind of partnership we’ve built with Victra, and it’s exactly the kind of partnership we’re here to build with you.
A smart signage rollout built for scale, speed, and coast-to-coast consistency.
Print NW has the tools to deliver a wide array of printing solutions and products.
Whether you’re looking to outfit your business with new indoor/outdoor signage, or want to advertise the products, we have a sign to fit your needs.
Print NW works with you to create the best products, from grab-and-go promotional items to full-service digital apparel stores..